Investor education

Understanding investment risk

Private-company and early-stage investments can produce returns, but they can also result in the loss of some or all invested capital.

Capital loss

A company may fail, miss its plan, or become insolvent. You should invest only an amount you can afford to lose.

Limited liquidity

Private shares are not normally traded on a public exchange. You may be unable to sell when you want to, or at all.

Dilution and valuation

Later funding rounds can reduce your ownership percentage. Campaign valuations are not a guarantee of future value.

Forecast and execution risk

Business plans, forecasts, milestones, and founder statements may not be achieved as presented.

  • Review campaign-specific risks
  • Assess the team, market and use of funds
  • Diversify where appropriate
  • Seek independent legal, tax or financial advice